Promulgated by: Cyberspace Administration of China (CAC), National Press and Publication Administration (National Copyright Administration), National Film Administration, Ministry of Education (MOE), Ministry of Industry and Information Technology (MIIT), Ministry of Public Security (MPS), Ministry of Culture and Tourism, and National Radio and Television Administration (NRTA). Document No.: Guo Xin Ban Tong Zi [2025] No. 5 (国信办通字〔2025〕5号). Issued December 26, 2025. Effective March 1, 2026.
Article 1. These Measures are formulated in order to foster an online environment conducive to the physical and mental health of minors, and to further clarify the specific types, scope, criteria for judgment, and warning methods for online information that may affect the physical and mental health of minors, in accordance with the Law of the People’s Republic of China on the Protection of Minors, the Cybersecurity Law of the People’s Republic of China, the Personal Information Protection Law of the People’s Republic of China, the Regulations on the Protection of Minors in Cyberspace, the Administrative Measures for Internet Information Services, the Provisions on the Governance of the Online Information Content Ecosystem, the Provisions on the Governance of Cyberbullying Information, and other relevant laws and regulations.
Article 2. For the purposes of these Measures, “online information that may affect the physical and mental health of minors” refers to information that is not illegal information containing content harmful to the physical and mental health of minors as provided by laws and regulations, but that is published and disseminated via the internet and may trigger or induce minors to imitate unsafe behavior, engage in conduct that violates social morality, develop extreme emotions, or form bad habits.
Article 3. Information that may trigger or induce minors to imitate or engage in undesirable conduct includes, but is not limited to:
(1) content containing sexual innuendo, sexual teasing, or other content that easily gives rise to sexual associations;
(2) content involving cyberbullying-related undesirable material such as accusation, mockery, belittlement, or discrimination;
(3) content that incites group discrimination, regional discrimination, confrontation, or conflict;
(4) content that, through deliberate provocation or malicious inducement, triggers excessively intense or persistent extreme emotions in minors such as anger, fear, or depression;
(5) content depicting unsafe driving or other dangerous acts that induces imitation of high-risk behavior, entry into dangerous areas, or other conduct that may harm physical health;
(6) content that disseminates undesirable online language through homophones, abbreviations, character decomposition, combinations of text and images, or similar means;
(7) content that promotes undesirable lifestyle habits among minors such as smoking (including e-cigarettes), drinking, binge eating, tattooing, or improper use or abuse of medication;
(8) content that promotes conduct violating school rules and discipline, such as ghostwriting or plagiarizing homework, cheating, truancy, or school bullying;
(9) content that induces minors to blindly worship celebrities or participate in irrational, extreme “fan-club” (饭圈) conduct;
(10) content that induces minors to engage in irrational consumption such as top-ups or tipping;
(11) content that teaches minors to make handicrafts with creative but harmful features;
(12) content that offers or solicits, in relation to minors, services such as paid companionship in gaming or chatting, or paid substitute play/matches;
(13) other information that may trigger or induce minors to imitate or engage in undesirable conduct.
Article 4. Information that may have a negative impact on minors’ values includes, but is not limited to:
(1) content that promotes disregard for life or self-deprecation;
(2) content that promotes undesirable values such as extravagance and hedonism, flaunting wealth and money worship, or negativity and decadence;
(3) content that promotes distorted aesthetic standards or vulgar culture;
(4) pseudo-scientific content that promotes the absurd, the bizarre, or alarmist claims;
(5) content that promotes undesirable views on friendship or romantic relationships;
(6) content that promotes notions such as “reading is useless,” “scores are all that matter,” or “admission to a higher-level school is all that matters”;
(7) other undesirable value orientations that promote conduct contrary to public order, good morals, and social ethics.
Article 5. Information involving improper use of a minor’s image includes, but is not limited to:
(1) content that uses a minor’s image to stage or act out storylines containing undesirable values or improper words and conduct;
(2) content that uses a minor’s image to display or market products or services unsuitable for minors;
(3) content that uses a minor’s voice to disseminate undesirable content;
(4) content that seeks attention by mocking a minor or building a controversial persona around a minor;
(5) content that accumulates popularity or seeks profit by having a minor pose for extended periods in short videos;
(6) content that tests a minor’s character or morals through improper means or for improper purposes;
(7) content that distorts or sensationalizes a minor’s involvement in unlawful or criminal conduct;
(8) other improper disclosure and use of a minor’s image.
Article 6. Improper disclosure and use of a minor’s personal information includes, but is not limited to:
(1) improperly showing, without the consent of a guardian, the schooling, daily life, or other details of a minor under the age of 14 in a manner that may expose the minor’s personal information;
(2) inducing a minor to publish content that may disclose the minor’s own personal information or that of others;
(3) other improper disclosure and use of a minor’s personal information.
Article 7. With respect to online information that may affect the physical and mental health of minors, producers of online information content and providers of network products and services shall, in accordance with the requirements of laws and regulations such as the Provisions on the Governance of the Online Information Content Ecosystem and the Provisions on the Governance of Cyberbullying Information, adopt preventive and resistance measures to avoid affecting the physical and mental health of minors.
Article 8. With respect to online information that may affect the physical and mental health of minors, organizations and individuals that produce, reproduce, publish, or disseminate such information shall, in accordance with the requirements of the Regulations on the Protection of Minors in Cyberspace, make a prominent warning in a conspicuous position before the information is displayed.
Providers of network products and services shall provide users with a labeling function capable of adding a prominent warning effect, and shall guide and standardize users’ use of such warnings on relevant information. Specific warning methods include:
(1) for text, adding a textual warning or a common symbol at the beginning, end, or an appropriate position in the middle of the text, or adding a prominent warning label in the interactive interface or around the text;
(2) for audio, adding a voice warning or an audio-rhythm warning at the beginning, end, or an appropriate position in the middle of the audio, or adding a prominent warning label in the interactive interface;
(3) for images, adding a prominent warning label at an appropriate position on the image or in the interactive interface;
(4) for video, adding a prominent warning label at the opening frame and around the video-playback area, with an optional prominent warning label at the end or an appropriate position in the middle of the video, or in the interactive interface;
(5) for virtual scenes, adding a prominent warning label at an appropriate position in the opening frame, with an optional prominent warning label at an appropriate position during the ongoing virtual-scene service;
(6) other prominent warning methods suited to the characteristics of other service scenarios.
Article 9. Providers of network products and services shall implement the requirements of the Regulations on the Protection of Minors in Cyberspace and shall not present online information that may affect the physical and mental health of minors in prominent positions of a product or service, or in key segments that easily attract user attention, such as the homepage, first screen, pop-up windows, trending searches, rankings, recommendations, or featured-content sections.
Providers of services such as algorithmic recommendation or generative artificial intelligence shall establish and improve safety management systems and technical measures, and shall not push online information that may affect minors’ physical and mental health to minors.
No organization or individual may produce, reproduce, publish, or disseminate online information that may affect the physical and mental health of minors within network products and services dedicated specifically to minors as their service recipients.
Article 10. Violations of these Measures shall be handled in accordance with the Cybersecurity Law of the People’s Republic of China, the Regulations on the Protection of Minors in Cyberspace, and other applicable laws and administrative regulations.
These Measures shall come into force as of March 1, 2026.